Pharmaceutical sector

The pharmaceutical sector stands out among other our sectors. Mainly due the strict legislative regulation, advertisement restrictions and an exclusive doctor-mediator’s role for the consumer. The audience in this sector is very curious and attentive, compared to others. Medicine or vitamin buyers are much more aware of the ingredients than candy-bar buyers or the political electorate.

Sector research:
We provide both consumer and doctors’ research. We examine marketing communication programs for target markets - from the early stage (development) to marketing and brand testing, monitoring and efficiency evaluation.

• New product development
• Stakeholder management
• Brand positioning
• Segmentation and conjoint analysis
• Market modelling
• Secondary research and integrated analysis
• Clinical research integration
• Client satisfaction research
• Health policy
• Patients’ and services’ feedback analysis
• Internet site evaluation

Our clients in the pharmaceutical sector: Camelia, USP Baltics, Cagedim Group.